When it comes to customer satisfaction, guess who’s top of the heap in fast food restaurants for the 9^th year in a row. According to the American Customer Satisfaction Index (ACSI), it’s Chick-fil-A, with a ranking of 85 percent. Not surprising considering the brand sold 527 million chicken sandwiches to 2.1 billion guests, raking in a total of 18.8 billion in U.S. sales in 2022. Clearly, that’s one brand delivering a winning customer experience.

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If you think fast service and order accuracy are the top priorities of drive-thru customers, think again. These days more and more drive-thru fans are ranking convenience as their #1 priority. Of course that includes fast service and accurate orders, but there is more to it than just those two elements. It also includes:

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Drive-thru loyalty program members visit your restaurant more often and spend more per visit than the average customer. To attract these profitable customers to your restaurant, deliver:

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At CE, we take pride in offering same-day service on most drive-thru part repairs. That means we repair your broken part within 24 hours of receiving it or the repair is free.

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The secret to attracting more customers to your drive-thru brand is simple – give them a great drive-thru experience. This can be accomplished by regularly asking, “What have we always done that is still working?” and “What is no longer working that we should do differently?”

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If you manage multiple drive-thru operations, cloud management will make your job simpler and easier. Here are some of the ways:

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Today’s drive-thru headsets are made to provide long life and solid performance if properly maintained. But sooner or later these essential drive-thru parts will need repairs to keep them going. That’s where a CE Repair Warranty and Drive-thru Maintenance Program can help.

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The drive-thru can be a noisy environment, both inside the restaurant and out. Since garbled communications are a leading cause of order mistakes, it’s important to have built-it sound reduction features in your headset system. These should include:

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Despite continuing long lanes in drive-thru lanes, speedy service remains a top expectation for fast food customers. Getting orders to the kitchen quicker is one way to deliver it.  

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Loyalty programs are a good way to increase average ticket sales, encourage return visits, and generate more revenue in the drive-thru. These four strategies can help make your program more effective:

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