Clear customer-to-crewmember communications is essential for fast, accurate service in the drive-thru. But the snow, sleet, wind and mud that comes with winter weather can often affect your outdoor drive-thru parts in ways that degrade sound quality.

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Drive-thru customers want fast, accurate service, and keeping your drive-thru parts and equipment well maintained will help provide it. But customers also want to be treated as people instead of just another car pulling through the lane. Practicing these tips will give your customers a more engaging drive-thru experience.

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Running a successful drive-thru lane takes certain skills and capabilities. Here’s what the best drive-thru operators have or do:

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In today’s highly competitive QSR drive-thru market, it’s hard enough to get customers to come to your restaurant, especially those who may be trying you for the first time. So the last thing you want to do is unintentionally drive them away with something you’re doing or not doing.

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Did you know that, on average, QSR drive-thrus get one out of every 10 orders incorrect? Ninety percent accuracy may sound good, but can you afford to lose one out of every 10 customers?

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Want your customers to keep coming back to your drive-thru? One good way is to make it easy for them to order. This starts with having quality drive-thru parts and equipment that works when it’s supposed to. That way, crewmembers can focus on getting the order right rather than worrying about what’s wrong with their equipment.

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