Have you ever pulled into a drive-thru on a bright sunny and found it almost impossible to read the menuboard due to glare from the sun? 

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Few things are more important to drive-thru customers that getting the order right. Yet, from 2018 to 2019, overall order accuracy throughout the industry declined by 5%, to 84.4%. Getting almost one out of every five orders incorrect does not make for a good customer experience!

Here are some quick tips to keep this number where it should be – in the mid to high 90s:

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These days, drive-thru customers want diverse menu choices. But they also want to be able to order quickly and simply. Otherwise, they can get frustrated and indecisive, which does not enhance fast, efficient service.

You can make it easier on customers and crewmembers by “decluttering” your menuboard. According to a recent survey, the top five features customers want in a drive-thru menuboard are:

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A menuboard is one of the most important drive-thru parts. Yet, it often gets overlooked as a way to reduce service times and improve sales. Practicing these tips can help you do both.

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Making a good first impression is important when guests pull into the lane. Use these three techniques to start things off right with your customers.

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