The dictionary defines “optimize” as making the best or most effective use of a situation, opportunity or resource – a goal every drive-thru operator strives to achieve. To get a head start on optimizing your drive-thru:

• Make sure all exit points, parking spots, pull-forward spaces, and designated curbside pickup spots are well-marked and easy to find.

• Install a preview board before the menuboard to give customers more time to think about what they want to order.

• Design your drive-thru lane to accommodate 9 to 12 cars from entry point to pick-up.

• Make sure the customer speaker and microphones are tightly mounted to prevent distracting noises when the wind blows.

• Install an order confirmation screen so customers can review their order to ensure accuracy.

When it comes to optimizing another important resource – your drive-thru parts and equipment – CE Repairs is your one-stop drive-thru shop.

We’ve been providing quality drive-thru part repairs for more than 50 years.

Our team is staffed with factory-trained technicians who are expert at repairing all major brands of drive-thru equipment, including HME, Panasonic, and 3M/PAR systems. They also get the job done quickly, providing same-day service on most repairs.

When you’re on the market for new or refurbished drive-thru parts, we stock a variety of headsets, timers, accessories and more at affordable prices. Call CE today at 877-731-0334 to see how we can help optimize your drive-thru.