Millennials, also known as Generation Y, are reaching adulthood by the millions, creating a tremendous opportunity for drive-thrus to grow sales and profits by targeting this segment of the market. Only thing is, they’re not like their parents’ generation of fast food consumers. They tend to eat different things at different times, and they don’t like waiting in line. So here’s what you need to do if you know how to attract them to your drive thru:

• Offer “snackable” items; Millennials often prefer to nosh rather than eat large meals.
• Offer healthy menu items. If they’re locally grown and sourced, so much the better.
• Provide mobile ordering, payment and pickup options. Unlike previous generations, Millennials don’t have the patience to sit in drive-thru queues.
• Reach out to them via social media. Be sure to highlight community activities your restaurant or chain engages in.

Of course, don’t overlook the basics, such as keeping your drive-thru parts and equipment in good operating condition to minimize speed of service times. That’s where CE can help.

We offer a wide variety of drive-thru repairs, and we sell new and refurbished equipment. We have special offers for new customers, and other programs to save you time and money.

Give us a call at 877-731-0334. We’ll keep your drive-thru parts in great shape so you’re prepared when the Millennials descend upon your restaurant.